In my line of business we talk a lot of "core values." But what exactly does this mean? It's been from my experience that the best way to explore something is by analyzing it from a wide variety of angles i.e. up, down, sideways, and under. Similiar to the way I used to examine my black lab for tics, I really had to look everywhere and not leave a hair unturned.
I'm beginning to see that core values can't exactly be discovered, but rather they are something that IS and come from experiences. They go with you wherever you go, no matter your environment. And they are the things that you feel down to your tippy, tippy toes. And the other main thing is that it doesn't matter WHAT core values you have, but THAT you HAVE. Your life aligns with these in business, relationships, and you develop your strategies and actions with these core values.
Everyone's core values are different. In research, it's been cited that there are no universal core values that make or break a company. Take for example Disney and HP. Both companies started and grew, grew, grew and changed. But their core values didn't.
HP core values - Respect the individual.
Disney - Magic, wholesomness, imagination, and attention to detail.
Even when Disney went from producing small cartoons to full length features, large theme parks, and Disney radio - they still were about the same above core values. The same goes for HP.
In my next edition we'll examine politics, and more specifically Regan and Carter in terms of this issue.
So what can I make from this? You have core values. And they are your underlying causes that must drive, drive, drive you. And even when change and stimulus are presented these very things remain true. And most importantly there are no "right" or "wrong" or universally successful core values.
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