Wired Magazine just featured an article on Chevy's most recent experiement. Chevy ran a contest for consumers to create YouTube video's for its Tahoe. Running for 4 weeks, it attracted over 30,000 folks. Of course ads created by the public both praised and put down the SUV. Interesting enough Chevy decided not to take down any video's that critiqued the vehicle for "gas guzzling" "global warming," etc. Instead it was a free for all. They felt it they censored the ads that they'd actually lose greater credibillity. Check out the article and a few of the ads here.
What's funny is the idea that you can sell a product by sitting back and letting the consumer put their own spin on it.
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